关键词: 新媒体, 疫苗, 科普宣传, 药物警戒

Abstract: In the era of network economy and the policy environment of digital transformation and upgrading， new media is playing an increasingly important role in public opinion propagation. Drug science popularization is a bridge of risk communication among the public， enterprises and the government， and is an important way of drug safety social co-governance and government information disclosure. Vaccination is one of the important ways to prevent diseases and ensure the health. At present， the science popularization of vaccine safety is often combined in the publicity of vaccination knowledge or regulations. To establish and improve the science popularization on vaccine safety， especially the science popularization methods based on new business forms， new technologies and new business models， is an important way to adapt to the development of network economy， the new way of public life and improve the capacity of urban governance， which is of positive significance for ensuring drug safety for the public and protecting the legitimate rights and interests of the public. This research reviewed the current situation of vaccine safety science popularization， the monitoring and evaluation status and the system arrangement， explored the necessity， feasibility and operability of using new media to carry out science popularization on vaccine safety from the aspects of legal liability， institutional design， division of powers， risk communication， etc. It is suggested that a publicity strategy guided by the government， coordinated by all parties and evaluated by performance should be established， so that to help ensure medication safety for the public.

Key words: New media, Vaccine, Science popularization, Pharmacovigilance