关键词: font-size:medium, ">进口医疗器械；中小型企业；价格策略；渠道策略；市场对策

Abstract: The medical device industry is a multi-disciplinary， knowledge-intensive， capital-intensive high-tech industry.The development of medical device industry in China is affected by many restrictive factors， and the common problems include small enterprise scale， urgent need to improve technical level， and low level of international competition.The medical device import trade market is highly competitive， and imported medical device import enterprises are facing challenges.Researching and innovating the development of the medical device import trade market is particularly critical for improving the level of medical device technology and strengthening the core competitiveness of import trade in China.Therefore，This study summarizes the status quo of medical device import and export trade market in China，and sorts out some current practical problems in the market strategy of a small and medium-sized medical device import company regarding the price and marketing channels of imported medical devices.The article suggests to optimize the channel market strategies of enterprises importing medical devices， such as "change its channel positioning" "establish a financial risk control mechanism" "establish an e-commerce platform" "provide logistics services"， etc., and optimize the price strategies of enterprises importing medical devices， such as "different pricing strategies for different products""product combination pricing" and other optimization strategies.In addition， the supporting measures for the optimization plan is suggested from the perspectives of technology， policy， and business， in order to provide reference for the market development of small and medium-sized medical device import enterprises in China.

Key words: font-size:medium, ">Imported medical devices； Small and medium-sized enterprises； Price strategy； Channel strategy； Market strategy